Graphic Design & Illustration

Mockup

Book cover design

Jobs To Be Done

When I'm a Go developer looking to elevate my skills beyond basic programming and truly master the language,

I want to access a comprehensive and trusted resource that clearly explains advanced concepts, engineering best practices, and the underlying design philosophy of Go,

so I can confidently write more idiomatic and performant code, and ultimately accelerate my growth.

User Flows

Analysis revealed three main entry points for conversions: Google search, Twitter, and email. Users showed a strong preference for bundling the book with on-demand training, highlighting the value of integrated learning. Meanwhile, book-only buyers consistently chose Amazon, reinforcing a familiar purchasing habit and the importance of leveraging existing user behavior.

Landing Page

Landing page designed to captivate potential readers and drive book sales. The intuitive layout clearly articulates the book's value proposition, delves into its core content, builds reader confidence through testimonials, and introduces the author.

Newsletter & Marketing

Goal is to drive traffic and reach target audience to clearly communicate turning programming into engineers with the Ultimate Go Notebook.

Ads to promote book sells. Channels google and amazon.

Takeaways

My objective was to amplify its unique value proposition for aspiring Go engineers. I focused on optimizing the conversion funnel through strategic information architecture and clear visual hierarchy on the landing page, ensuring intuitive user journeys towards key CTAs. The cover illustration contributed to a cohesive brand identity, enhancing user trust and perceived value of the advanced content.

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